Boxed Red lands prestigious contract with Barratt Homes | Knutsford Times

Boxed Red lands prestigious contract with Barratt Homes

By on April 7, 2011

Winning a competitive four-way pitch process will see the full-service agency deliver the entire creative marketing strategy for the Bentley Priory development.

Boxed Red Marketing is delighted to announce an exciting contract win with national housebuilder Barratt Homes.

The Knutsford-based agency won a competitive four-way pitch process to deliver the entire creative marketing strategy for one of Barratt’s most prestigious property developments to date, Bentley Priory.

An integrated, full-service offering will see Boxed Red provide a brand identity and website development, as well as brochures, signage and advertising once the development in Harrow, North London is under way.

Bentley Priory boasts a proud and rich history, most notably as Fighter Command Headquarters during the Battle of Britain in World War II and for being the residence of Queen Adelaide. The Grade II-listed mansion house on site will be renovated and remain a centerpiece for the development.

A museum will be created within the mansion house, managed by the Bentley Priory Battle of Britain Trust to preserve the site, its historical significance and to remember the conflict that took place during the second world war, the D-Day landings and the Cold War.

The project will comprise 103 two, three, four and five-bedroom homes commanding a price tag of up to £4.5m, with plans to restore the Italian gardens in the stunning parklands to their former glory.

Janna Caley, Managing Director of Boxed Red Marketing, said:

“We are thrilled to be part of a project as prestigious as the Bentley Priory development. The rich history will be fantastic inspiration for the delivery of the marketing services.

“I am extremely proud of the team at Boxed Red for putting all their hard work into the pitch. The fact that the company has won such a competitive process is testament to our unique approach in going the extra mile for our clients.”

Chris Scarborough, Sales Director for Barratt North London, said: “We have a strong track record when it comes to working on historical sites and feel very privileged to be involved with Bentley Priory.

“The pitch delivered by Boxed Red was creative, considered, enthusiastic and perfectly aligned to our vision of the prestigious development. It over-delivered to the brief and we are excited to consider the long-term relationship we will build with them over the life of the project.

“As we play our small part in the site’s illustrious history Bentley Priory will be one of the highlights in our portfolio and a development we can all be very proud of.”

For more information contact Shelley O’Neill at Boxed Red Marketing at shelley@boxedred.com.

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