Cheshire architects take top five place in influential Twitter list

By on July 9, 2011

Knutsford based architects Blue Barnacles has taken fifth place in a national search to find the 100 most influential UK architects on the Twitter social media platform.

Run by the AJ (Architects’ Journal) magazine in conjunction with the Construction Network, the survey was carried out using PeerIndex, a web technology company which is algorithmically mapping out the social web. By measuring a user’s authority, activity and audience, their PeerIndex is produced and can be compared to others within the same industries.

The Architects’ Journal asked people using Twitter to nominate architects for inclusion in the table.

‘I started using Twitter in January 2009 out of curiosity,’ said Julie Tempest, Blue Barnacles business development director. It quickly became apparent Twitter was useful for business and not the celebrity-ridden gossip channel slated by many media pundits.’

When Blue Barnacles launched its new website, www.bluebarnacles.co.uk, Julie decided to use Twitter as a launch pad via the company’s @bluebarnacles account.

‘The new site was very much a Twitter enterprise. Through contacts I’d made on the site, I’d found an excellent architectural photographer, and someone to build the site who was in tune with the way I wanted it to look.

‘And in the first two days of going live, the site attracted more than 900 hits – a wonderful debut for a small practice making use of social media.’

Andrew Green, Blue Barnacles architect and design director, has worked for many traditional practices throughout his career.

‘Many architects have been slow to adopt social media,’ he said. ‘Using Twitter has been a huge boost for our company as we’ve attracted new business, made new contacts, have a network that shares with us the latest news and developments in the wider property and construction industry.

‘To be ranked fifth nationally – and number one in the North West – in the AJ’s list of the most influential architects on twitter is a major recognition of Julie’s business skills.’

Submitted by Julie Tempest

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