Icelandair to offer Sony PSPs to passengers on selected flights

On flights where seatback IFE is not available, business class and premium economy passengers will be able to play games and enjoy movies and TV shows on the popular portable entertainment system after signing agreement with IFE Services.

Knutsford based IFE Services, a leading in-flight entertainment (IFE) provider, has signed an agreement with Icelandair to supply it with Sony PlayStation Portables (PSPs).

A PSP will be offered as a complimentary entertainment system to adults and children on selected flights where seatback IFE is not available.  Each PSP will come loaded with a choice of movies, TV programmes and digital comics as well as a broad selection of the latest PSP games.

The PSP is one of the world’s most popular portable entertainment systems. It has a high-resolution, widescreen TFT display and a sleek lightweight design. Each unit comes with a battery life of up to 11 hours with an option to increase it by a further 10 hours if necessary. IFE Services provides comprehensive crew training, full logistical support and can tailor, load and refresh content to suit airline requirements.

”In peak season we add aircraft to our fleet. This is done in order to meet increased demand on our routes to and from Iceland and on our Trans Atlantic routes too. Unfortunately we are not able to offer seatback IFE on all additional aircraft and therefore the PSP portables are a great way for us to get as close as possible to the positive Icelandair experience our customers expect from us,” said Gudmundur Oskarsson, Director of Marketing and Business Development.

IFE Services has signed PSP distribution deals with 9 airlines to date and advanced negotiations are ongoing with several more.

For more information about IFE Services visit: www.ifeservices.com

For more information about Icelandair visit:  www.icelandair.com

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