How are Knutsford residents using social media? How can your business capitalise?
Whether you run your business online from your bedroom on Northwich Road, or have a bricks and mortar store on King Street, social media should play a vital role in the shaping that business. Social media is no longer considered as just a fad used by the youth. Today, social media is a well-developed beast, providing insights about customers and offering powerful ways to reach your target demographic.
2017 marks the 10 year birthday of Facebook’s pages feature. Today there are over 65 million Facebook Business Pages in existence – more than the amount of people in the UK.
A social world
In 2017, people are more likely to search for a business on a social media platform than they are to manually type in a website URL, or even use a search engine. As much as we may not like to admit it, many of us use social media on a daily basis – it is a key part of our day to day lives.
Just take a look at these stats:
- 76% of Facebook users log on every day
- Facebook adds 500,000 new users every day – that’s 6 new profiles per second
- There are 18 million active Instagram users in the UK
- 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day
- 81% of millennials check Twitter at least once per day
- 77% of Twitter users feel more positive about a brand when their Tweet has been replied to
— Digital Media Team (@digitalmediatm) July 17, 2017
Your very own virtual shop front
Maintaining a social media presence for your business has numerous benefits. Firstly, it is a way of increasing brand awareness. You can inform your customers about your products and services and share news and offers all via your social profile. You should view your social profile as a virtual shop front – take pride in it and use it to attract your target demographic.
A main reason for the rising popularity of social media for business is the powerful advertising facilities on offer. Facebook is king here – more than 5 million businesses are advertising on the social giant every month. When your target audience is spending their free time browsing social media sites, it makes sense to place your adverts in these channels. People spend far more time on social media than they do reading newspapers or magazines – and how much has your business spent on print advertising?
A place to demonstrate customer service
Social media also provides a place on which to demonstrate your company’s exemplary customer service. A 2016 survey from Sprout Social found that 90% of customers have used social media to communicate with a brand in some way. Many customers would prefer to approach a customer via social media than pick up the phone or write an email. What’s more, Facebook’s Messenger tool offers a direct point of contact – the instant nature of the messenger platform is highly appealing, allowing customers the potential of their enquiry being handled in a mere matter of minutes.
— Digital Media Team (@digitalmediatm) July 13, 2017
No one should approach social media without a key goal and a strategy to follow. Each platform comes with its own set of powerful analytical tools, allowing you to track real time results of both your organic and paid efforts. From the demographics of your followers through to the click-through rate and cost-per-click of your ads, you can monitor your successes on an intricate level.
Rise up the search rankings
The higher your social likes and shares, the more likely you are to rise up the search rankings. Social media helps direct traffic towards your website, so the more engagement you encourage on your page, the greater your online visibility. We recommend interacting with your customers to develop and nurture a bond with them, increasing trust levels and brand awareness in turn.
As you can see, social media has a lot to offer your business. If you’re not making the most of the opportunities available to you, it’s time to take the next steps and start your journey into social.
Digital Media Team is a social media agency based in Altrincham. With packages to suit all business sizes and industries, they pride themselves on outstanding customer service and value. Whether you’re just starting out, or have an established business, they have packages to suit all sizes and needs. Visit their site now on digitalmediateam.co.uk or call 0800 808 9980 to find out more.