IFE alliance with AirMedia | Knutsford Times

IFE alliance with AirMedia

By on January 26, 2011

Knutsford based IFE Services, one of the world’s leading in-flight entertainment providers, today announced the formation of a strategic alliance with AirMedia Group of China.

AirMedia has distribution rights to a wide and diverse range of Chinese entertainment content including movies and TV programmes. The company also operates the largest digital media network in China dedicated to air travel advertising, operating screens in 37 major airports and selling advertisements on routes operated by 9 airlines, including the 3 largest in China.

IFE Services has been supplying in-flight entertainment services to airlines for two decades and has excellent relationships with all the Hollywood studios and over 250 content suppliers globally. The company’s client base currently includes over 45 airlines across all regions.

Under the agreement, IFE Services and AirMedia will pool content resources when appropriate and work closely together to provide airlines in China and the rest of the world with innovative and original in-flight entertainment their passengers will enjoy.

“This is a very exciting alliance for IFE Services as we continue to grow our business in China and further afield,” said Andy McEwan, Managing Director of IFE Services. “AirMedia is a very impressive company with a market leading presence within the Chinese airline industry. We’re highly confident that this partnership will greatly benefit both parties.”

“AirMedia wishes to bring original Chinese entertainment content to air travellers around the world. Through this partnership with IFE Services, global air travellers will have an opportunity to know more about Chinese culture and enjoy outstanding Chinese entertainment content,” said Herman Guo, CEO of AirMedia Group Inc. “AirMedia also wishes to take in-flight entertainment in China to a new level through this cooperation.”

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