Rural businesses offered bespoke marketing masterclass
The Council’s arm’s length Skills and Growth Company is offering rural businesses the opportunity to learn from an expert in marketing rural businesses.
It is taking place on Thursday, 20 September, at the Aqueduct Marina in Church Minshull – the free half-day event will focus on helping rural businesses develop an effective marketing strategy. It will be an informal, insightful and easy-to-understand workshop on how to create a bespoke marketing plan for each attendee’s business.
The workshop will be delivered by Andy Venables, managing director of Hillsgreen Marketing. Andy’s love of the countryside and his business acumen helped him take the Cheshire family farm he grew up on to new levels of growth. He brings 30 years of rural experience and over a decade of marketing experience helping businesses with their promotional and growth strategies.
Andy Venables said: “At Hillsgreen Marketing Consultants we have a passion for rural business – we are experts in working with both new and existing rural businesses to help them grow through implementing a strategic marketing plan.
“This event will allow you to work on your business and come out of the session with a marketing plan and some tangible actions you can look to implement in your business the next day!”
Andy recently helped Heaton House Farm, a premium rural wedding venue near Macclesfield to improve its marketing strategy and launch a new website to increase the quality of their enquires, engage visitors and tell the story about their farm.
Councillor George Hayes, chairman of the Skills and Growth Company said: “We are delighted to be working alongside one of our successful rural businesses to disseminate expert support to help other rural businesses grow and diversify. With Cheshire being previous recognised as the best county to run a rural business by the Country Land Association, there are great opportunities across the borough.”
The rural business support service delivered by the Skills and Growth Company on behalf of Cheshire East Council – can assist with advice and guidance on funding opportunities, practical support with submitting applications, sourcing property, recruitment and skills and development. Rural businesses in Cheshire East account for more than a third of the total employment across the borough.
For further information visit: www.skillsandgrowthportal.co.uk/events