Om, which is also written as Aum, is a sacred word in Hinduism and other religions and symbolises concepts of universal creation. Hindus often begin their day or prayers by saying it.
The artisan brewery, based in Congleton, used it on its award-winning Govinda range of India pale ale.
Head brewer and owner Shane Swindells has agreed to stop using the symbol following the concerns. He says that no offence was ever intended and that this is the only comment they’ve had of this nature.
He contacted the Hindu Council UK over use of the word Govinda, and was told the council had no concerns.
Mr Swindells e-mailed Mr Zed to apologise.
Mr Zed said he thanked Cheshire Brewhouse for ‘understanding the concerns of Hindu community’.
He also argued companies should send executives for training in ‘religious and cultural sensitivity’ to gain an understanding of the feelings of customers and communities when introducing new products or launching advertising campaigns. “Symbols of any faith, larger or smaller, should not be mishandled,” he said.
Mr Swindells said he hadn’t been contacted by the society before it issued statements and opinions.
He added: “I’m sorry if we offended anyone, that has never been our intention. We only intended to make a historical beer with heirloom barley varieties and a well-recognised Indian name, as this type of beer would have originally been shipped to India by companies such as the East India Trading Company.”
The brewery was established in 2012 and the Govinda brews won Great Taste awards earlier this year.