Community champions rise up at the Cheshire Show
An overcast day at the Royal Cheshire County Show couldn’t dampen the spirits of an army of volunteers from Roberts Bakery as they rose up against the nation’s use of plastic.
The 40-strong team showed off the bakery’s freshly developed recyclable bread packaging and handed out samples of Roberts’ new ‘Digestion Boost’ range of bloomers to thousands of visitors during the two-day show.
Graham Finnigan, community champion at Northwich-based Roberts Bakery, said: “It was fantastic to engage with so many people from our community and to tell them all about what we’ve done to reduce the amount of plastic we use.
“A staggering 11,000 tonnes of plastic bread packaging is used and thrown away each year in the UK and we’re really proud to be driving change with this pioneering new packaging that can be recycled at home.”
Roberts Bakery celebrated its 14th consecutive year as principal sponsor of the Cheshire Show with deputy chairman and fourth generation family member Mike Roberts opening proceedings in the Roberts Bakery Food Live Tent.
Third generation family member David Roberts also dropped into the Roberts’ giant inflatable tent to sample the bakery’s new ‘Digestion Boost’ range of Heroic Wholemeal, Wondrous White and Seriously Seeded bloomers.
And the Roberts Bakery band made its debut at the show, playing four lively sets of music to crowds on the first day.