Manchester Airport launches campaign to showcase how it is more than an airport
Some of the North’s most-loved attractions, high-flying businesses and world-famous institutions are set to be showcased to nearly 30m people using UK’s primary Northern gateway.
Manchester Airport has launched a visual campaign to celebrate all the things that make the North a great place to live, visit and trade with.
Called “More than an Airport”, it will see people, businesses, tourist sites, charities and other organisations feature in a series of images that will be displayed across the campus of the UK’s third largest gateway.
The images will also be used across social media, online and at various sites across the whole of the North.
More than 50 companies and individuals from across the North feature in the campaign including: The University of Manchester, Metrolink, award-winning exporters like Uncle Joe’s Mint Balls, based in Wigan, several schools across Greater Manchester, plus Agencia and Saltaire Brewery in Yorkshire, tourist attractions in Cumbria, Wales and festivals like Leeds Pride.
Andrew Cowan, CEO of Manchester Airport said: “We know Manchester Airport is the UK’s global gateway in the North, performing a vital role in driving international exports for businesses of all sizes across the region, as well as attracting visitors, students and investors to this great part of the world.
“What the creation of this campaign has done is enable us to fully understand the many ways in which the international connectivity we provide truly makes the North a great place to visit and do business with.
“We are also proud to be able to showcase the many community groups and organisations we support each year and promote businesses who are doing great things around the world through the eye-catching imagery.”
Aimed at highlighting the role Manchester plays in creating jobs, inspiring young people, enabling trade links and attracting investors and visitors to the North, the campaign includes a series of sub-themes, such as:
- A Community Champion
- A Good Neighbour
- A Dream Maker
- A Bright Future
- A Deal Maker
- A Warm Welcome
- A Gateway to the North
- A Responsible Business
- A Diversity Champion
The visually led campaign includes key facts and figures under each theme, such as the fact airport colleagues deliver more than 9,000 hours of volunteering each year, that Manchester Airport provides direct links to 35 of the UK’s top 50 export markets and that visitor attractions have enjoyed a 200% surge in bookings since direct flights to China were launched in 2016.
It will also showcase the lasting legacy the airport’s £1bn transformation will have, be that through job creation, or the world class airport it will create to continue connecting the North to key global hubs. Currently 25,000 people are employed on site and as the airport grows so will this figure.
With more than 29m passengers and an extensive catchment area that reaches as far north as the Scottish borders, south to the Midlands, east across Yorkshire and west to North Wales and Merseyside, Manchester Airport continues to add routes that in the UK can only be found outside of London.
It offers flights to more than 210 destinations, with recently added examples including San Francisco, Los Angeles, Addis Ababa, Singapore and Boston.
To see the campaign creatives click here: https://we.tl/t-v6NTNmrF1M