Northwich’s Weaver Hall Museum & Workhouse is Marketing Cheshire finalist
Northwich’s Weaver Hall Museum & Workhouse has been short-listed as a finalist in Marketing Cheshire’s prestigious Small Visitor Attraction of the Year Award 2019. The Annual Awards recognises excellence and outstanding achievement by local businesses and individuals working in Cheshire’s visitor economy, now worth over £3.5 billion.
With the re-opening four years ago of its nearby sister museum, the Lion Salt Works, Weaver Hall Museum and Workhouse has introduced new displays and programming and worked hard to attract different audiences. It has redeveloped its interpretation of the history of the workhouse, making the most of its buildings and collections to engage new audiences through diverse and innovative public programming. It has done this in tandem with a new and immersive schools’ learning programme dovetailed to match the national curriculum. In 2017, the Museum won a prestigious Sandford Award for excellence in education.
In line with its ethos to be accessible and inclusive, Museum staff work to bring down the barriers that can stop people accessing culture, like poverty, sexual identity, disability or being in care. For this reason, the Museum regularly runs memory tours from local care homes. It also welcomes children from special educational needs schools, where experienced staff sessions have been specially adapted sessions to meet their needs. The museum is fully physically accessible, dementia and autism friendly.
In partnership with Cheshire Silver Rainbows, a LGBTQ charity, the Museum is also part of a bold attempt to change public perceptions of the museum, attract new audiences and get visitors to push the boundaries of their normal museum experience. The success of last year’s Silver Rainbows festivals proves that this approach is working.
Councillor Louise Gittins, Leader of the Council and Cabinet Member for Communities and Wellbeing, Cheshire West & Chester Council, said: “This great news recognises all the hard work and creativity that is brought to the museum by its staff and volunteers. This is a small museum that can be rightly said to be punching above its weight, providing an excellent visitor experience and an innovative public events programme. At Weaver Hall, living history and community engagement come together to provide a rich and rewarding experience for people of all ages. I hope people who have not been to this outstanding museum will make time to visit.”
The winners of the Marketing Cheshire’s awards will be announced at a glittering ceremony on Thursday 3 October at The Mere Golf Resort & Spa in Knutsford, which last year attracted over 300 guests representing Cheshire’s top attractions, hotels and businesses.