The Launch of The Definitive Personal Assistant and Secretarial Handbook | Knutsford Times

The Launch of The Definitive Personal Assistant and Secretarial Handbook

By on August 9, 2009

Sue is still an active personal assistant working for a local motivational speaker and management consultant from Persuasion, Didsbury – Bill Docherty who was recently awarded an MBE in the June Queen’s birthday honours following a nomination from Sue.

Sue’s new book “The Definitive Personal Assistant and Secretarial Handbook” is set to become a bible for all assistants worldwide.  Comprehensive and accessible, it will help all PAs and secretaries to maintain a professional image and achieve resounding success in their careers.  The book has been branded by The Times and published by Kogan Page.

This book is the ultimate guide for all management assistants, PAs, secretaries and executive assistants, it deals with every aspect of today’s secretarial profession and the wide range of skills/behaviours and knowledge required.

Sue is also the UK National Chairman for European Management Assistants and fellow European Management Assistants, friends, colleagues, peers and family gathered to celebrate Sue’s book launch on Monday 3rd August 2009. 

It Sue took 18 months to write the book that she dedicated to her two daughters, Sara Hoodfar (owner of Cherry Tree Gallery) and Samantha Higgins.  Sue had sent out a questionnaire to thousands of personal assistants and secretaries throughout the world and many of the tips and secrets of top personal assistants are quoted in the book.

Sue also sent questionnaires to bosses to ask for their best tips on how to work well with their personal assistant and secretary and the answers are included in Chapter 10 for bosses and their assistants to share in order to improve on their working relationship and enable ongoing communication and empowerment of their assistants.

Some of the people who contributed to Sue’s book by answering the questionnaire attended the launch and everyone who purchased a book requested that Sue personally signed their copy which she was delighted to do.  

Glasses of champagne were appreciated by all who attended to congratulate Sue on her fantastic achievement.   The wine and punch flowed and the food was plentiful. 

The attendees took the opportunity to network with each other and to also admire the wonderful works of art that adorn the walls.  Two of the local artists also attended to help celebrate the launch whilst the attendees also admired their works of art.  

The attendees spent some time browsing the shelves and buying unusual and unique gifts including designer jewellery, ‘Build a bracelet, unusual cards, Redfoot shoes that fold in half to fit neatly in your handbag when your feet are tired of wearing high heels, Edwardian umbrellas, Cherry Tree jams, chutney, biscuts and sweets, toys and much more .

Sue is the mother of Sara Hoodfar, the owner of Cherry Tree Gallery and Sue can often be found working at the Gallery on Saturdays and Sundays. If you would like to meet Sue she would love to see you and there are still some books available for purchasing in the shop or you can contact Sue through her website where the book can also be purchased.  Sue would be delighted to sign a copy on request.  Sue’s website also includes ‘Confessions of a PA/secretary’ which are confessions taken from one of the chapters that the publishers, Kogan Page felt should be left out of the handbook.

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