Airport employee selected as a Marketing Scholar
Bev Lam, 28, from Saddleworth, Oldham, has only been with Manchester Airport for five months but in this time she has proved herself to be an emerging talent within the marketing industry.
Bev is one of just 28 exceptionally talented young marketers across the UK who has been accepted onto the highly competitive scholarship. She is also only one of three scholars from the North West. The programme is designed to mentor, coach and embed great marketing leadership in the industry’s emerging talent.
Bev, whose day-to-day job is concerned with driving sales for the multi million pound Manchester Airport car park business, is responsible for delivering all aspects of the marketing strategy.
Her manager, Patrick Alexander, nominated Bev to apply for the 12-month scholarship. After an intensive selection process where she had to submit a showcase video, undertake a phone and panel interview and psychometric tests before being selected by the Marketing Academy.
Patrick Alexander, Head of Commercial Marketing, said: “We are all so proud that Bev has been selected as a scholar, as the competition for places was so tough. I am certain that she will benefit from all the learning opportunities and look forward to seeing how she transfers this knowledge to the rest of the marketing team at Manchester Airport.”
Bev will be mentored by some of the UK’s most experienced and talented marketing leaders such as Phil Rumbol, Marketing Director of Cadbury and Sally Cowdry, UK Marketing Director of O2. Another aspect of the scholarship requires all successful applicants to give up some of their personal time to work with a chosen charity with the purpose of making a difference.
Sherilyn Shackell, CEO of the Marketing Hall of Legends (UK) and Founder of The Marketing Academy, said: “Bev has won her place in the Marketing Academy because she stood out as an extremely talented young marketer. During the intensive selection process, Bev excelled in every aspect. She has a truly holistic approach to marketing and is fulfilling a challenging, extremely commercial role with real enthusiasm. On behalf of the entire Marketing Academy, we are simply delighted to have Bev on board as one of our 2010 Scholars – she has embarked on a very exciting journey!”
Bev commented: “I was encouraged to apply for the scholarship as I thought it would be an excellent development opportunity with the chance to learn from other industries which I can use and share within the airport. It is also a great way to promote the work of Manchester Airport. As I am one of three scholars from the North West I really want to fly the flag for all the great talent we have up here.
“I am hoping to share experiences with other scholars on the programme as there is a diverse mix of career backgrounds including scholars working for Birds Eye, Disney, BT and Google.”
Bev’s year long learning kicked off with a rigorous three-day ‘bootcamp’ at the Chartered Institute of Marketing’s Moorhall Conference Centre in Berkshire. Where she had a chance to meet the other scholars and undertake an intense two-day inspirational and powerful leadership course led by Penny Ferguson.