Punching above their weight | Knutsford Times

Punching above their weight

By on July 26, 2010

The Real Greek founded in 1999 by celebrity chef, Theodore Kyriakou, is one of the largest Greek restaurants in the UK offering a unique Mediterranean dining experience and boasts 6 restaurants across London, including well known locations like Covent Garden, Bankside and Marylebone.

Boxed Red Marketing has evolved the brand of The Real Greek giving it a fresh summer feel and have taken the new creative approach across their entire menu suite, signage, website and e-marketing.

Karen Meyer, Marketing Manager at The Real Greek said “Having worked with several design and branding agencies on menu suite changes, website redesigns and branding in general, I can honestly say Boxed Red has been the best by far… they have exceeded all our expectations and it has been an absolute pleasure working with them on our most recent projects”.

The menu suite consisted of a main, lunch, dessert, cocktail and a takeaway menu, and they all contained the addition of calorific information to provide their customers with enhanced, transparent information so that they can make informed decisions on what they choose to eat.

Craig Fell, Creative Director at Boxed Red commented “It was an honour to work on such a prestigious project and we thoroughly enjoyed evolving the brand and extending it through the comprehensive menu suite and other additional marketing materials.  We are looking forward to embracing the next project”.

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Karen Meyer continued “Every aspect of the initial brief given to them was taken into account and the creativity and uniqueness of the concepts presented was outstanding. Despite ever-changing circumstances on our part and constant changes sent through, they still managed to achieve our deadlines… Overall communication from them was excellent – always friendly and always willing to help! I can’t wait to work with them again on future projects”.

Boxed Red is a cost-effective marketing company that offers a true ‘one stop shop’ for marketing requirements with a focus on delivering holistic, profitable business solutions that are results driven and that maximise return on investment.  Specialism’s include marketing strategy through to implementation such as branding, advertising, website design and development, online marketing such as e-mail marketing and the production of engaging sales tools such as brochures, leaflets and direct mail.

For anyone who would like to find out more about Boxed Red Marketing, further details can be found at  www.boxedred.com or by calling 0844 770 7942. For more information on The Real Greek restaurant visit www.therealgreek.com

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