Designs for Improved Health

By on January 17, 2011

Knutsford based graphic designer Dave Bradburn of Opus Creative Design Ltd, has completed work on a series of unique training materials for Health Development Consultancy, which will be used by NHS Health Practitioners.

The work will be implemented at a time where Health Secretary Andrew Lansley publicly promotes the ‘nudging’ technique to good health in the UK.

Dave Bradburn has created a set of posters, flyers and a resource pack containing information for health practitioners and patients to encourage conversations about lifestyle changes for improved health. In line with the recent government change in approaching how to help the nation improve their health related habits, the materials will be used for a series of training events delivered to health professionals within the NHS starting in Warwickshire and Coventry and potentially expanding to other NHS institutes across the country in 2011.

“The brief given to Dave was very complex as we wanted offer a practical training tool for health practitioners yet something that was easy to understand by patients” says Val Andrews, Director of Health Development Consultancy, an organisation based in Manchester that delivers health improvement training programmes to NHS institutes across the UK. Val continues

“We were extremely pleased with the end result particularly the health conversion cards allowing advisors to convey information easily via prompts, whilst at the same time giving a useful visual aide to patients in understanding the information. The materials are already making quite an impact!”

Health practitioners within the NHS will be encouraged to attend training sessions where they will receive a copy of the health conversation cards. These will then be used to instigate conversations with patients about lifestyle changes and how to take small steps to improve their long term health covering topics such as healthy eating, maintaining a healthy weight, undertaking appropriate physical activity, advice to help stop smoking and reduce alcohol consumption, mental health and well-being and sexual health. They also include useful contact details for services in each geographical area.

Dave Bradburn who was tasked with designing and producing the training materials on behalf of Health Development Consultancy commented ” It has been a very interesting project to be involved with from designing the posters and flyers encouraging health practitioners to attend the courses, to creating a practical guide that patients can understand and go on to use to improve their health, so trying to reach to two different audiences was a challenge. I worked with Val and Karan Thomas at the Health Development Consultancy to present the information in an interesting way, to support their mission for delivering health improvement solutions to the nation”.

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