Knutsford Entrepreneur Launches Charitable Trust | Knutsford Times

Knutsford Entrepreneur Launches Charitable Trust

By on January 13, 2015

Local entrepreneur Matthew Sanders has already kicked started 2015, launching a charitable trust to support three children’s charities working across the UK.

Matthew Sanders

Sanders, CEO of the Brookfield Rose group which is situated on Chelford Road, has donated, supported and been involved in countless charitable activities over the past twelve months; taking part in bike rides, marathons and car races around the world. Last year Sanders and his companies raised in excess of £44,000.

To co-ordinate and enhance Sanders’ fundraising efforts, The Brookfield Rose Trust has been set up to support children and young people, and provide them with opportunities to learn new skills. The trust will support the work of The Outward Bound Trust, Action for Children and The Prince’s Trust; Brookfield Rose’s chosen charities for 2015. All ten companies within the Brookfield Rose group have pledged to donate a percentage of their annual profit, in addition to continued fundraising, to support these three causes.

Matthew comments: “I am delighted to be starting the New Year with this fantastic news and the launch of The Brookfield Rose Trust. Over the last few years, I have completed a sponsored Olympic Bobsleigh track run in Norway, taken part in the Gumball Rally 3000 twice, the last of which started in the Las Vegas and ended in Ibiza, and cycled from Manchester to Paris, and Calais to Amsterdam. 

This year looks set to be even more action-packed, with a cycle event taking place in May, which will cover a 200-mile route in East Anglia, a Summer Charity Gala Dinner and other exciting fundraising initiatives. These events are great fun but more importantly, the money raised will make a real difference to children and young people.”

Sanders continues: “Each year I actively encourage all of my staff to get involved in charitable activities as much as they can, and this year is no different. The Brookfield Rose group strives to do things differently, not just as a business but also in our fundraising efforts. ‘Run to the Sun’, where we drove cars bought for less than £400 from our Head Office in Knutsford to Marbella, was an idea from a member of staff. My belief is to support fundraising ideas in the hope that, if employees engage with these types of activities, then we are likely to raise even more money for charity.”

As well as organising fundraising through the Brookfield Rose group, Matthew also encourages staff to volunteer, allowing paid time off work to do so. He concludes: “I think it is hugely important as a CEO to encourage staff to volunteer or fundraise for charitable causes that they are close to personally.”

For more information on Matthew Sanders, Brookfield Rose and The Brookfield Rose Trust, please visit and

About The Editor

See facebook!

You must be logged in to post a comment Login

Real Time Analytics