Recession-defying restaurant aims for domestic bliss with new takeaway service | Knutsford Times

Recession-defying restaurant aims for domestic bliss with new takeaway service

By on August 25, 2009

Diners can now enjoy the top-notch Italian cuisine of Gusto in the comfort of their own dining rooms thanks to the appropriately-named Gusto at Home.
The service, which began this month, sees the King Street eatery’s luxury pasta, pizza and salads available for either delivery or collection. It also features an automatic 10 per cent discount on all orders placed over the internet – making Gusto’s acclaimed menu both affordable and accessible.
The move to online ordering also means you don’t need to have cash to hand in order to enjoy Gusto at home. The website – – accepts all major debit and credit cards through a secure online ordering system.   
On top of all this, the new facility offers some intriguing features which you’re not likely to get from other takeaways. Gusto at Home’s food can be complemented by a range of specially-selected wines, beers and bubbly – along with a few choice brands of cigarettes and even packs of playing cards to make sure all your guests’ needs are catered for.
The menu also includes a selection of themed packages for those extra-special occasions, providing everything from a romantic candlelit dinner for two, to a girls’ night in for four, or a poker-themed package for six. And bargain-hunters can take advantage of a series of special offers put on as part of the Gusto at Home launch, which include three for the price of two on delivery pizzas, or discounted prices on pizza collections.

The introduction of At Home with Gusto comes at a time when the wider Gusto brand is going from strength to strength. Incredibly, the Knutsford restaurant enjoyed its best-ever week for business this month – despite bleak trading conditions which have seen many other restaurateurs – including celebrity chef Gordon Ramsay – feeling the pinch, with hefty drops in trade.

Intriguingly, Gusto uses a recipe for its pizza dough first perfected by a mysterious figure known as Palo – a man who earned himself the nickname ‘the Tuscan Monk’ when he abandoned his culinary endeavors for a life of religious devotion in Tuscany. Gusto, which draws its name from an Italian term for the hearty enjoyment of food and drink, now has a total of eight branches in England and Scotland, spanning from Newcastle to Edinburgh. However, uniquely, Palo’s dough is made fresh on-site at each different restaurant, day-in, day-out – setting Gusto apart from most other pizzerias, which tend to use part-baked dough shipped in from a central supply.
Alderley Edge Gusto team with their At Home with Gusto offering
The company behind Gusto, Living Ventures Restaurants Ltd, is based in Knutsford. Its Commercial Director and co-founder Jeremy Roberts, told the Knutsford Times how At Home with Gusto was a way of expanding on what the brand already has to offer its loyal customer base – and attract some new fans in the process.     

He described the move as “expanding from within” and said it would make the most of what Gusto already had, safeguarding existing jobs and creating some new ones. This, Jeremy explained, chimes in with Living Ventures’ ethos of staff development which has seen its training programs accredited by the Government and mapped against NVQ levels, meaning staff are trained in-house but get a nationally-recognized qualification. Living Ventures is the UK’s first small company to achieve the feat.

Reflecting on the runaway success of the Gusto brand, Jeremy added: “Gusto is essentially an Italian restaurant but it appeals to a very wide audience. This is because it is accessible from a price perspective and at the other end of the spectrum it provides affordable luxury if you want it – and it is all underpinned by our commitment to training and customer service.”

For more information on Gusto at home, go to

To find out more about Gusto restaurants, visit

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