Unibond's new T.V campaign hatched in Knutsford. | Knutsford Times

Unibond's new T.V campaign hatched in Knutsford.

By on April 6, 2009

Knutsford based 438 Marketing once more top the creative media news with their latest television offering The team have been developing the DIY season campaign since January and are confident that it will reap rewards for their client.

In preparation for the busiest weekend of the DIY calendar, UniBond have launched an integrated ad campaign this week, spear-headed by a whole new TV commercial.

Developed from concept by 438 Marketing, the launch campaign champions the fast-curing attributes of the product by showing consumers how, after user, they can “shower in 2 hours”.

In addition to the above-the-line work, the campaign is supported in-store, online and through the trade press. The adhesive brand hopes to enjoy strong sales as householders make those home improvements over the Easter holidays.

438 handle all the Henkel portfolio of brands in the UK including not only UniBond, but also Pritt, No More Nails, Sellotape, Loctite and Solvite.  438 Marketing developed the campaign with Director and Producer Jevon O’Neill who owns production company Hubbleberry Stiltskins.Account Manager Sophie Meggitt:
“It’s another great innovation from UniBond. Most households can’t afford to be without their shower or bathroom for 24 hours whilst they wait for the sealant to dry. Speed seal is shower proof in 2 hours so now they don’t have to wait.”

As part of this campaign, 438 Marketing have also produced new sponsorship credits for GMTV’s “House to Home” feature. The programme shares lots of handy DIY tips as we get ready to spruce up our homes over the Easter and May Bank Holidays. The new break bumpers promote another UniBond product – Anti Mould Tile adhesive & grout.
UniBond is a brand manufactured by Henkel Ltd whose UK production plant and is based Winsford. The campaign will run nationally until the end of May on Channel 4, Channel 5 and GMTV as well as satellite channels.

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