New name for Cheshire business | Knutsford Times

New name for Cheshire business

By on November 19, 2017

Crewe based Salary Exchange, a leading employee benefits provider, is renaming their company following business growth and additional services now offered.

Going forward the business will be known as ‘Caboodle’.


The company recently won ‘Cheshire Business of the Year Award’ in Chester as well as gaining additional Information Security Management certifications.

Catherine Bennett, Managing Director and co-founder of Salary Exchange said:

“We decided to change our name to reposition ourselves in the UK employee benefits industry because we do much more than just salary sacrifice employee benefits.”

Sharon Smith, Sales and Marketing Director explains why they chose ‘Caboodle’ as their new name:

“We wanted a name that’s modern, future proof and hints of the service we provide. ‘Caboodle’ means ‘everything and more’ which helps to tell the story that we do more than just employee benefits.

The interlocking ‘OO’s’ in our new logo form an infinity symbol, reflects continuous engagement between us and our clients and partners, as well as representing the engagement between employers and their employees.”

About Lucy Thorpe

Lucy Thorpe is a freelance journalist who writes for the Knutsford Times - covering stories and news in and around Cheshire and Greater Manchester. If you've got a story to share, or would like to speak to Lucy, please email

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